New balance x LITTLE SIMZ

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Hand-painted photorealism advert for New Balance x Little Simz in collaboration with OKQ agency. 10m high mural painted in 3 days.

Little Simz is a female rapper from Islington. To promote the NB 878, BW were tasked to find a wall in the Islington area on Simz’ home turf. We sourced a big wall on the bustling Chapel Market which has an estimated 1.6 million footfall per month.

BW co-ordinated content capture, producing on-brand stills and video for socials posted by New Balance and JD Sports.

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CHAPEL MARKET
LONDON N1–